Levaero Aviation

Formerly Pilatus Centre Canada, TAG renamed the company Levaero Aviation in 2015 to reflect their desire to not be branded by the aircraft they sold. With plans for a major expansion into other aviation sectors, the name, look and feel of the new brand had to place the company as a viable player in the highly competitive world of corporate luxury aircraft. TAG started by thoroughly researching the industry, the competitors and especially the customers. We then guided the client through the process of renaming a company that had the same name since its inception 20 years earlier. In the end, the rebrand was a rousing success, so much so that one of Canada’s top aviation magazines wrote a feature article about the process.

Soon after the Levaero Aviation brand was launched, the need for rebranding of two sister companies, Private Air and Aerigo Solutions became apparent. Private Air, as one of Canada’s leading aircraft management and charter companies, needed something stronger that would resonate with their clients as they prepared to grow. On the other hand, Aerigo Solutions was created to deal with special projects not related to aircraft sales or management and needed its own identity. Additionally, TAG produced the Levaero Group of Companies brand as the parent to Levaero Aviation, Private Air and Aerigo Solutions. Not only did these brands need to work independently, but also needed a unified corporate front. Today the Levaero Group of Companies has successfully expanded into their desired markets, is more successful than ever and is continuing its growth in the market.

In the last five years, TAG has done a series of advertisement campaigns for Pilatus Owners and Pilots Association (POPA) Magazine. Each series of campaigns unfolded a fresh storyline, but which always kept the brand identity woven together. TAG’s creative campaigns often comprised professional photography, helped build Levaero’s brand identity beyond its roster of aircrafts, elevating its brand’s value and perception.

Services Provided:
Strategic Name Development, Logo & Identity, Brand Positioning Statement, Brand Identity Guidelines, Brand Launch, Corporate Stationary, Custom Photography, Website Design & Development, Social Media Development, Email Marketing, Print Advertisements, Signage and Corporate Video.

Levaero.com