Build a Marketing Strategy and They Will Come
This may not be the year of any dreams realized, but we have an opportunity – YOU have an opportunity – to build something. And that something is… your business.
Business is still happening. Some sectors are exploding, and others are quickly adapting. Wherever you are on this journey as the country continues to emerge, you will need a new, innovative plan ready as you navigate Q4 and 2021.You could offer the best product or services in the industry, but without the right marketing strategy, your customers won’t know it, and you will lose them.
WHAT IS A MARKETING STRATEGY?
A marketing strategy is your business’ game plan for reaching specific goals throughout the year. It helps your business stay accountable by executing tasks that meet each of those goals. Developing and implementing a marketing strategy is recommended practice for a reason – the most important is that it supports your business growth.
WHERE DO I START?
Identifying your overall marketing-related goals can be overwhelming, we understand that. But it doesn’t have to be. Start small. For example, you may want to create an email campaign. Well, what steps do you take? You define a purpose, build your email list, develop content and design it, then you send it out and measure results. Strategy doesn’t need to be hard. It’s the achievable, focused plan and tactics that get you to your target.
BUT MY GOALS ARE LARGER THAN AN EMAIL CAMPAIGN.
Good. They should be. As you dive into your goals for Q4 and the coming year, consider who you’re targeting, when and how you’re targeting them, and what you want to communicate. HINT: You should have a concrete answer for each of these considerations when planning your strategy. And if you don’t have answers, now’s the time to ask for help. Leveraging the experience of an expert (like TAG), can provide you with solutions quicker, get results for you faster, and save on resources like time, money, and energy which may all be running on low right now.
GET GOING!
Define your goals, plan your strategy, and get those tactics in motion because ready or not, 2021 is just around the corner. With a solid approach that is rooted in smart, pointed strategy, success and growth are absolutely possible.
