Virtual Events are Here to Stay.
With the physical world on pause, we’ve all become accustomed to virtual learning, working and socializing. Events are no different. From happy hours to networking socials and company meetings to industry gatherings, we’ve all become very comfortable with online events whether we’ve realized it or not. The demand for virtual is immense. But will it decline post-pandemic?
In short, no. Research is showing that the global virtual events market size is expected to grow at a compound annual growth rate of 23.2% from 2020 to 2027.
As an agency specializing in events, it was simple to translate our experience into digital options for our clients. With many of them already completed and more coming up this year and in 2021, here’s what we know:
Virtual events hold potential.
You’re reaching new audiences and a wider demographic who can now access your event wherever they are. You’ll be able to record and reuse content to fuel other channels. Not to mention all the data you’ll be collecting from attendees, sponsors and speakers that can be used for marketing and promoting future events.
Educated stakeholders make for a smooth event.
Sending reminder emails, displaying clips of the online platform in action, and sharing how-to pointers with attendees is important for building engagement and streamlining activities during the event. Setting up a solid workflow for everyone involved will help the event run smoothly.
Usability is key.
Just like a physical event, go the extra mile to make sure the virtual experience will be an enjoyable one by putting user experience at the forefront. Navigate the online platform, provide FAQs, review content and test, test, test! Providing an excellent experience ensures positive engagement and a favourable outcome.
Though there are elements of physical events that can’t be replicated virtually, it’s important to recognize the benefits of online events. The convenience factor is unmatched, you’re reaching new markets while supporting connections that otherwise may not have happened. Embrace virtual events, they’re here to stay.
Bring your event into the virtual world by emailing info@tagcreativestrategy.com
