Job Description

TAG Creative Strategy is a marketing, events, and management consulting firm that helps organizations move ideas into action. From long-term strategy to day-to-day communications, we work alongside our clients to solve complex challenges by combining creativity and strategy.

At TAG, everyone is expected to take ownership of their work. Whether you’re leading a project or contributing to one part of it, you are responsible for moving it forward and keeping it on track.

Across all roles we look for people who:

• Can plan, prioritize, and manage multiple tasks and deadlines
• Are highly organized and detail-oriented
• Have excellent verbal and written communications skills
• Take responsibility and follow through on their work
• Think beyond individual tasks and understand the bigger picture
• Bring creativity that’s engaging, purposeful, and result-driven

As TAG continues to grow, we are looking for a Marketing Lead who understands marketing beyond tactics and can translate strategy into clear direction, systems, and campaigns that drive growth.

This role is responsible for developing strategic marketing direction for clients and helping them drive growth and achieve corporate objectives. This position will also be responsible for coordinating and overseeing all marketing activities across the projects.

The Everyday Details

You will work closely with the TAG team and our clients to translate strategy into marketing systems and campaigns.

Responsibilities include:

• Develop comprehensive marketing strategies aligned with client goals
• Identify target audiences, value propositions, and positioning
• Design and execute campaigns across digital and traditional channels
• Monitor and analyze market trends
• Lead the creation of marketing material including digital and print
• Support development of marketing plans, proposals, and client presentations
• Evaluate campaign performance and recommend improvements
• Guide junior marketing staff on campaign execution
• Lead and/or train a team
• Collaborate with the team to deliver integrated campaigns

Every day at TAG is different. You will work across industries, projects, and clients while helping organizations grow and communicate their impact.

Your Credentials

• 3+ years of experience in marketing, marketing strategy, or agency environments
• Experience of working with First Nations is a great asset
• Strong understanding of marketing systems, audience segmentation, and campaign planning
• Familiarity with Google Analytics, Meta Ads, and other marketing tools
• Experience developing marketing plans or campaign frameworks
• Excellent written and verbal communication skills
• Analytical mindset with the ability to translate insights into action
• Comfortable presenting ideas to clients and senior stakeholders
• Highly organized with the ability to manage multiple projects